Don't Miss a Beat: Heart-Smart Living World Heart Day, observed annually on September 29, is a global initiative led by the World Heart Federation to combat heart disease, the leading cause of death worldwide. One in five people will die early from cardiovascular disease (CVD), which claims more lives than cancer and chronic respiratory diseases combined. Yet, up to 80% of heart disease and stroke cases are preventable. That’s why, every 29 September, we celebrate World Heart Day to raise awareness of CVD and the importance of taking care of your heart. The official theme for 2025 is 'Don't Miss a Beat, ' which emphasizes the importance of proactive heart health monitoring and timely action to prevent CVD complications. This Digital campaign, which we are going to run over next fortnight titled Don't Miss a Beat: Heart-Smart Living, is designed to educate patients, empower them with actionable insights, and foster community engagement. Loved ones around the world are missing out on time they should still have to spend together due to early deaths from CVD. Which is why, this 29 September, we will tell the world: Don’t Miss a Beat.